MAKE YOUR MOVE: Bar Workshop and Consent Social Marketing Campaign
Montana Coalition Against Domestic and Sexual Violence in Helena, MT partnered with MAKE YOUR MOVE | End Sexual Violence to develop resources on promoting healthy sexual behavior that fosters mutual respect and safety through consent education with materials that are culturally relevant to Montanans. They helped reduce sexual violence in high-risk public settings where alcohol is present by providing free training to alcohol-serving establishments and festival staff.
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Communities
Adults Bystanders Co-workers/Colleagues Men Students Women Youth/Adolescents/Young Adult -
Products
Resource: Make Consent Explicit Toolkit: 7 posters, 2 audio ads, and one video ad Consent Campaign
Resource: Make Your Move! Bar Workshop Toolkit Bar Workshop Digital Toolkit
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System
Colleges/Universities Restaurant/hospitality industry -
Level
Local State -
Asset PDF
Strategies
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Raise Awareness
The “Make Consent Explicit” campaign uses radio and video to model (in a purposely over-the-top fashion) what asking for consent could sound like. Additionally, 7 posters were developed to promote affirmative consent. Campaign posters and other merchandise are available for purchase.
Bars that are trained in the workshop are given signs that remind patrons that they deserve to be safe and to ask bartenders for help.
For more information about the campaign, visit Make Your Move Missoula on Instagram, Facebook, and Twitter.
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Enhance Partnerships
Make Your Move Missoula and MCADSV partnered on this project.
Staff met with the Missoula Tavern Association, the Missoula Underage Substance Abuse Prevention Team, the DUI Task Force, the Business Improvement District Advisory Board, and the Justice System Response Team.
These groups helped inform the bar workshop. The project also collaborates with the Police Department to bring in a crime prevention officer to bar presentations who can talk about law enforcement perspectives. This helped build positive rapport between bar staff and law enforcement.
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Measure Impact
Make Your Move Missoula interviewed 6 stakeholders in a neighboring rural county and facilitated focus groups with 21 teenagers. Five partnering colleges conducted 8 focus groups.
A bar patron survey yielded 320 responses to help inform the workshops. Survey data showed 84% of respondents reported being harassed at a bar in 2016 most often by sexist comments being made or being touched in a sexual manner without permission.
The Bar Workshop also conducted pre and post-test as part of the curriculum.
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Learning Circles
Make Your Move Missoula fielded calls from other bar education programs in DC, Arizona, and Kansas to discuss the project. Make Your Move Missoula presented at the Montana Coalition Against Sexual and Domestic Violence in 2017 as well as at the Montana Alcohol Education Summit in 2017.
Make Your Move continues to provide training on the "Make Consent Explicit" campaign as well as the Bar Workshop.
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Strengthen Policies
Make Your Move Missoula helped bars identify and strengthen specific policy strategies for sexual violence prevention in their establishments.
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Educate & Train
Make Your Move Missoula trained 2 bars during this grant period with an additional 1 trained following the conclusion of the grant cycle and more on-going.
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Provide Resources
Make Your Move Missoula provided the toolkit along with handouts and supporting materials to the bars and establishments trained.